There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone 24/7.

Sydney Sweeney's American Eagle ad sparked backlash over claims of oversexualization, missed targeting of its audience and controversial messaging

The title of the ad provoked a flurry of online discourse. Reactions ran the gamut from glee to accusations that the ads promote eugenics.