UC Berkeley scientists have discovered a new color, “olo,” visible only with special lasers, offering a glimpse into the ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

A team of scientists from the University of California, Berkeley, and the University of Washington have reported the ...