Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

In the US, the Media Rating Council (MRC) has accredited Nielsen's 'Big Data + Panel' national TV measurement system, which ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...