Quickly, people began criticizing them. Some compared the AI-powered personas to the Netflix sci-fi series Black Mirror, while others used it as proof of the “dead internet theory,” a conspiracy theory that the majority of the internet is currently made up of AI and bot-created content.

This comes just days after Meta faced backlash for AI-generated accounts on Instagram and Facebook that were sloppy and lied to human users (It quickly took down the AI profiles). The company has also started showing users AI-generated versions of themselves in different scenarios, 404 Media reported.

From a fake textiles class with OAPs to, perhaps the most depressing example, non-existent donated coats, the images shared by these AI bots are as dystopian as it gets, especially when accompanied by their generically sunny captions.

Meta Platforms Inc. is moving to delete a collection of artificial intelligence profiles it created on Facebook and Instagram in 2023. Axios reported the move today. It comes a few days after an interview given by a Meta executive brought renewed attention to the AI-powered profiles, which led to a social media backlash against the feature.

If you’ve used Facebook, WhatsApp, or Instagram recently, then you may have spotted a new Meta AI bot, ready and waiting to be of assistance. Here’s how you can make use of it—and what your options are in terms of security and privacy.