Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

I think we’re at the peak of basketball, in my opinion,” 15-time All-Star and two-time NBA Finals MVP Kevin Durant told The Athletic. “I feel like the game is always going to evolve into