The statistics show Google had less than 90% search market share in Q4 of 2024, but which competitors are benefiting?

A British probe into Google has opened by a watchdog agency as its first ivestigation under a new law over Google's search and advertising services on some European consumers.

It will be the first investigation under a new digital markets competition regime that could force the company to change its conduct.

The tech giant accounts for 90% of web searches in the UK - the regulator will probe whether that harms consumers and rivals.

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