UNC brass is trying to separate Bill Belichick, the football coach from his persona on social media amid the fallout from his relationship with 24-year-old Jordon Hudson, according to The Washington Post.

"It's off to the side, a personal relationship. She doesn't have anything to do with UNC football,'' says coach Bill Belichick of the presence of girlfriend Jordon Hudson.

Jordon Hudson has nothing to do with how Bill Belichick manages the North Carolina football team, the head coach said in comments on Tuesday. Reacting to a rece

The University of North Carolina football program has hired veteran PR expert Brandon Faber amid Bill Belichick issues.

NEWYou can now listen to Fox News articles! Bill Belichick took the North Carolina Tar Heels football job in December and, aside from landing a few recruits and seeing players transfer, he was largely out of the spotlight and away from media scrutiny of any kind.

Bill Belichick's recent run of not-great P.R. has been very good for his 24-year-old (or perhaps 23-year-old) girlfriend/handler/publicist.