Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

Apple Intelligence hasn't gone to plan, forcing the company to search for a third-party AI provider to power its digital assistant.

Apple software chief Craig Federighi announced that the company will allow third-party developers to use its core AI model. This will help them create apps that focus on privacy. Apple will also provide code completion options from both its own tools and OpenAI's in its main developer software.