The pseudonymous Andrew Frelon, who spoke to Rolling Stone on Wednesday as a spokesperson for the viral AI band The Velvet Sundown, and runs a Twitter account that purports to represent the band, was running an elaborate hoax aimed at the media,

The plot has thickened tremendously. Yesterday Rolling Stone ran an interview with Andrew Frelon, a guy who claimed to be a spokesperson and “adjunct” member of the Velvet Sundown, a “band” made with AI whose songs have now garnered over a million streams total on Spotify.

This week (July 2), someone calling themselves Andrew Frelon conducted an interview with Rolling Stone, calling the Velvet Sundown an "art hoax" created with the AI platform Suno. Frelon had been active on a Twitter account purporting to represent the Velvet Sundown, and he had also created a fake email address for the project.