Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with sun-faded nostalgia, vintage muscle cars, classic denim, and a warm palette. It’s Americana with a high-gloss finish,

American Eagle Outfitters, Inc., a clothing and apparel retailer headquartered in South Side, has gone viral over the past few days for a controversial denim campaign starring actress Sydney Sweeney.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.