WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the messaging app, which has mostly remained ad-free since its launch. The move marks WhatsApp’s most significant step toward monetisation since it was acquired by Meta in 2014.

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed a wave of changes coming soon. However, WhatsApp has assured its

WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal chats ad-free. This marks a major shift for the messaging app, which has maintained a largely ad-free experience since 2014.

WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face seeing adverts on the screen. These are destined for a section called Updates, which sit in a tab at the bottom of the screen.

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can

Promoted Channels: WhatsApp will begin surfacing new Channels in the directory, giving admins a way to enhance their visibility and attract followers. Ads in Status: Businesses will be able to promote products or services via Status updates, with users given the option to start a conversation directly from the ad.

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation

With big competition from WhatsApp, Telegram, and so many other message software, these are the new features coming to iOS 26 Messages app.

The Meta-owned platform has just issued an alert telling its fans not to miss out on a swathe of new features that are aimed at improving the messaging experience.