The event builds on a partnership between TikTok and QVC ... explained Annette Dunleavy, QVC’s vice president of brand marketing. “Gen X is there. Gen X women are there. I am there,” Dunleavy said.

The live shopping company hosted its first Super Brand Day on the social media platform, marking its highest-viewed ...

The event is part of QVC’s broader effort to modernize its ... vice president of brand marketing, tells Marketing Daily. “We want to meet her where she is, with entertaining, community-driven ...

and also will include event-only deals across curated QVC collections, available exclusively on QVC’s TikTok Shop. “The Age of Possibility is not a mission for just one group, it’s a universal feeling ...

The event will feature inspiring speakers spotlighting ... it's a universal feeling," said Annette Dunleavy, VP of Brand Marketing at QVC Group and Q50 Ambassador. "As many modern women turn ...

I had the pleasure of attending the QVC TikTok Super Brand Day—a vibrant celebration of style, substance, and sisterhood for women over 50.

QVC Group’s quarter was marked by a decline in linear TV viewership, weakening customer sentiment and a volatile news cycle, Rawlinson said. That, as of late, includes worry over tariffs. Ch ...

The network has seemingly invested real resources into this event as well ... We pride ourselves on the personal stories,” ...

Facing declining revenue, mounting losses, and fewer TV viewers, QVC is eliminating 900 jobs and shifting focus to live social commerce. QVC Group, which owns QVC, HSN, and home and lifestyle ...

This story was originally published on Marketing Dive ... according to TikTok data. QVC’s event will begin at 1 p.m. ET and be hosted from Santa Monica, California, and will feature eight ...