Scoff if you will, but no story in the current football universe moves the needle like a story regarding 73-year-old North Carolina coach Bill Belichick and his 24-year-old girlfriend/handler/publicist Jordon Hudson.

Hudson and Belichick, the six-time Super Bowl-winning former NFL coach, met on a flight in 2021 and went public with their relationship last December. While their nearly 50-year age gap has raised eyebrows amid observers, the scandal has only grown as Hudson has taken on an increasingly central role in Belichick’s professional world.

Belichick and Holliday were in a long term relationship for 16 years, and last year rumors began flying that the coach was in a relationship with the much-younger Hudson, something that the two confirmed when they began appearing in public together at red carpet events and even on Hudson’s social media.