Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

We’re not quite there yet, but it sure feels imminent.

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Meanwhile, branding expert David Aaker, vice chairman at Prophet, a business strategy and marketing consulting firm, noted, “Going from HBO Max to Max was the pinnacle of walking away from brand ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

The streaming service formerly known as HBO Max will once again be called HBO ... heavily on consumer data and insights — to best position itself for success," the release says.