HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...

Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...

But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ... on environmental and social issues. Media & Telecomcategory China's ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...