Still, some of Duolingo’s most viral campaigns were put together in less than a ... by going back to the basics and incorporating narrative archetypes into their marketing strategy. “Lore has always ...

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Here’s what makes a great marketing ... Luis von Ahn, Duolingo’s co-founder and CEO, highlighted that the company’s success was driven by its product-led strategy and continued emphasis ...

Duolingo's brand mascot has made ... any other brand when it comes to social media media marketing, showing how to take advantage of viral trends in order to keep the brand visible and relevant.

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing ... to emulate Duolingo’s unhinged social strategy, Kuczynski makes it ...

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Duolingo subjects its users ... years after an "evil Duolingo owl" meme went viral on Tumblr in 2017. "Since then, we've had numerous social-first marketing campaigns that embrace the meme ...