Duolingo’s strategy starkly deviates from traditional corporate messaging and instead capitalizes on pop culture references and other outlandish marketing tactics. Not every company needs to adopt ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its ...

Duolingo Whether clambering into a sweaty mascot suit, trying to source an owl bust carved from watermelon, or recording 200 clips of armpit fart sounds for a Super Bowl commercial, there's rarely a ...

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

Duolingo's AI-driven innovation, strong branding, and loyal users create an unbeatable moat. Read here for our bullish thesis ...

Duolingo soared 327% since 2023, driven by accelerated revenue growth & achieving GAAP profitability over the last 2 years.

In other words, Duolingo can probably afford to spend more aggressively on things like marketing and research ... between growth and profitability. This strategy will make Duolingo's business ...

Duolingo subjects its users to "emotional blackmail." Gen Z loves it. A few weeks before flying to Lisbon for vacation earlier this year, I redownloaded Duolingo. I'd used the language-learning ...