K-beauty brand, Beauty of Joseon, announced its first U.S. retail partnership with Sephora. The Sephora debut features core ...

Beauty of Joseon, the perennially viral sunscreen brand from Korea, has inked a retail deal with Sephora, where it will launch on July 17 online before rolling out to 600 doors. The initial assortment ...

Day Dew isn't intended to be an exact replica of the famous Relief Sun, but instead is meant to honor the product's legacy. "While keeping the beloved silky texture of the OG Relief Sun, Day Dew ...

Beauty of Joseon's latest launch, however, could very well rise to the top too. It’s the brand's first 100% mineral-tinted sunscreen with SPF 40, a formula packed with zinc oxide, ...

Beauty of Joseon's Daily Tinted Fluid Sunscreen is available for $20 at beautyofjoseon.com and retailers like Amazon. You Might Also Like 4 Investment-Worthy Skincare Finds From Sephora ...

Beauty of Joseon’s new tinted sunscreen comes in 12 shades, which can be intimating at first, but I was truly shocked when the product melted into my skin after rubbing it in for a few seconds.

Beauty of Joseon’s Daily Tinted SPF melts in like skincare and leaves you with a your-skin-but-better finish. $20. Amazon. More Editor-Approved K-Beauty: Beauty of Joseon Revive Eye Serum (Set of 2) ...

One of Korea’s most cherished skincare gems – the Beauty of Joseon Relief Sun sunscreen with SPF 50 – is a must-try for ...