Prime Video, a significant pillar of the Prime membership, has consistently expanded its content library, offering a mix of blockbuster movies, series, and award-winning Amazon Originals.

Amazon Prime Video marks its fifth anniversary in India with a deep growth strategy, says country head Gaurav Gandhi. Continue to Variety SKIP AD You will be redirected back to your article in seconds ...

The new campaign was conceived by the Prime Video marketing and creative teams, with strategy via Droga5 London and creative from 72andSunny. It aims to highlight how Prime Video is a portal to ...

When Amazon launched Prime Video, the company positioned it as a bonus for Prime members. Over time, the service carved out its identity with award-winning shows like The Marvelous Mrs. Maisel ...

Amazon Prime Video has doubled its commercial breaks from three to six minutes per hour, breaking promises of lighter ad loads.

Amazon CEO Andy Jassy aims to make Prime Video profitable by the end of 2025, and this shift is part of the strategy to achieve that goal, according to the report, citing two sources familiar with ...

Amazon’s rollout of ads in Prime Video is part of a larger trend that has seen two of advertising’s fastest-growing channels, retail media and connected TV, begin to converge. However, building a ...

Amazon’s ad-supported Freevee app will shut down soon, with its content slated to move onto the company’s Prime Video platform. Freevee "will be accessible until August 2025," Freevee said in ...

My objection to Amazon’s new strategy of putting ads on all Prime Video content isn’t solely because ads suck, it’s also because the service handles advertisements in just about the worse ...

Generally speaking, Amazon Prime Video has a “growing content problem,” the report says, because only 20 of its top 100 titles are original, while more than half of them are acquired from ...

ZDNet's Larry Dignan explains that, yes, Amazon Prime Day is a big shopping bonanza for 48 hours, but there are some business perks that come with launching one of the e-commerce giant's biggest ...

Wednesday marks the fifth anniversary of Amazon Prime Video launching in India. To mark the occasion, the service is planning further growth in the fiercely competitive India market with a “deep ...