Marketing Week | marketing news, opinion, trends and jobs
WEBAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week.
Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment …
Inside Asos’s plan to ‘rebuild’ its brand affinity and marketing team
WEBNov 13, 2023 · Asos’s top marketer on how he got the Asos board to buy-in to a £30m brand investment, how he is rebuilding the business’s marketing team and why marketing is well placed to get Asos back on track. Asos’s rise and fall has been well documented. Launching in 2000, the online fast fashion retailer was …
The winning straplines that stand the test of time - Marketing Week
WEBJun 24, 2014 · Car rental brand Avis is resurrecting its famous 1960s ‘We try harder’ strapline for its first above-the-line campaign for almost 50 years. So what is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age? By Lucy Tesseras 24 Jun 2014.
The best marketing campaigns of 2022: Part 1
WEBDec 6, 2022 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign …
How Mastercard’s ‘Priceless’ campaign became part of the brand …
WEBSep 19, 2019 · In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later. By Sarah Vizard 19 Sep 2019. “There are some things money ...
Festival of Marketing London October 2024
WEBCheck out the 2024 agenda to see the amazing line-up so far and start planning your perfect day at the Festival of Marketing. STAGE 1 - EFFECTIVENESS IN ACTION. STAGE 1 - EFFECTIVENESS IN ACTION Dive into sessions covering marketing insight and advice to increase marketing effectiveness. STAGE 2 - TRENDS.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
WEBApr 12, 2024 · Marketers taking a lesson from this should look to double-down on “the fundamentals” of “availability, building brand awareness, being priced right and having a good proposition”. “You can’t cheat the fundamentals. You can cheat maybe for a short time as they have, but long term, you can’t cheat the fundamentals,” Evans says.
The best marketing campaigns of 2023: Part 1
WEBDec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...